See exactly what your category is rewarding before you Brief.
Signal turns live social video behavior into clear decisions on what to make, test, scale, and avoid before production and media budgets are committed.
Use cases
What teams use Signal to do
Diagnose your brand
See which hooks, narratives, formats, and aesthetics are driving or hurting performance.
Benchmark competitors
Understand who is winning, what they are winning with, and where the category is saturating.
Read the category
See which formats, emotional tones, and story structures the market is rewarding right now.
Brief stronger work
Turn market evidence into reports, recommendations, and creative direction your team can act on.
Signal Copilot
Use Signal Copilot to answer the questions behind every brief
Use natural language to explore what is changing in your category, what competitors are doing differently, and what your team should back next.
Platform
What goes into Signal — and what comes out
Inputs
- ●Your brand content
- ●Competitor content
- ●Category content
- ●Short-form video across TikTok, Instagram, YouTube
Analysis layer
- ●Hooks
- ●Narrative arcs
- ●Emotional tone
- ●Format patterns
- ●Visual aesthetics
- ●Pacing
- ●CTA structure
- ●Subculture / audience cues
Outputs
- ●Brand, Competitor and Industry Performance Dashboards (including specialized report briefs for each section)
- ●Audience archetypes
- ●Integrated strategy brief
- ●Creative recommendations / test ideas
Strategic questions
What Signal helps you answer
Signal turns market complexity into clear calls your team can make before launch, budget allocation, and creative production.
Top competitors are winning on format diversity, not volume. They mix education, testimonials, and native storytelling while you over-index on product demos.
How it works
From raw social video to decision-grade intelligence.
Signal turns the largest live field site in history into a usable system for strategic clarity.
Ingest the market
Signal continuously ingests social video across TikTok, Instagram, and YouTube, indexing every post from your brand, competitors, and category at scale.
Break down resonance
Every video is decomposed into its constituent signals: narrative structure, visual aesthetics, emotional hooks, format patterns, subculture cues, and engagement dynamics.
Surface whitespace
Signal maps saturation and opportunity across the category, revealing where competitors cluster, where audiences are underserved, and where your brand can own a position.
Guide execution
Insight resolves into concrete direction: which narratives to pursue, which formats to test, which aesthetic territory to own, and which briefs to build first.
Your stack
Signal complements your existing stack
| Tool | What it does |
|---|---|
| Social listening | Shows where trends and mentions happen |
| Analytics / paid reporting | Gives view/engagement metrics on what happened |
| Creative testing | Evaluates assets after they exist |
| SignalSignal | Shows what the market rewards, why it works, and what to back next before posting |